Factors affecting the purchase intention of non-certified halal Korean instant noodles
Purpose – This study aims to determine what factors encourage Muslim consumers to purchase non-halal MUI-certified instant noodles. Methodology – The sample for this study is selected using a purposive sampling technique with the criteria of Muslim respondents who never purchased non-halal MUI-cer...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
P3EI-Center for Islamic Economics Studies and Development
2022-12-01
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| Series: | Asian Journal of Islamic Management |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/AJIM/article/view/25394 |