Visual communication in public relations campaigns
This paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual communication. Visual communication has many advantages and arguably the most important on is the ability to process information faster. It's ess...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-03-01
|
| Series: | Marketing of Scientific and Research Organizations |
| Subjects: | |
| Online Access: | https://doi.org/10.14611/minib.27.03.2018.07 |
| _version_ | 1797229703379025920 |
|---|---|
| author | Jakus Dalibor |
| author_facet | Jakus Dalibor |
| author_sort | Jakus Dalibor |
| collection | DOAJ |
| description | This paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual communication. Visual communication has many advantages and arguably the most important on is the ability to process information faster. It's essential for connecting with audiences today, therefore PR campaigns strategy has to be elegant and well executed to capture and keep viewers' attention or communicate quality and capability by using technologies to craft successful modern PR language. The fact that we live in a visual society and social media and mobile communication boost all types of visuals is clearly observable and broadly recognised by communication managers around the Europe. |
| first_indexed | 2024-04-24T15:16:48Z |
| format | Article |
| id | doaj.art-268eb0b694fd4b7688b6e01999068b49 |
| institution | Directory Open Access Journal |
| issn | 2353-8414 |
| language | English |
| last_indexed | 2024-04-24T15:16:48Z |
| publishDate | 2018-03-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Marketing of Scientific and Research Organizations |
| spelling | doaj.art-268eb0b694fd4b7688b6e01999068b492024-04-02T09:19:23ZengSciendoMarketing of Scientific and Research Organizations2353-84142018-03-01271253610.14611/minib.27.03.2018.07Visual communication in public relations campaignsJakus Dalibor0Head of PR for World Festival of animation — Animafest Zagreb, Zagreb, CroatiaThis paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual communication. Visual communication has many advantages and arguably the most important on is the ability to process information faster. It's essential for connecting with audiences today, therefore PR campaigns strategy has to be elegant and well executed to capture and keep viewers' attention or communicate quality and capability by using technologies to craft successful modern PR language. The fact that we live in a visual society and social media and mobile communication boost all types of visuals is clearly observable and broadly recognised by communication managers around the Europe.https://doi.org/10.14611/minib.27.03.2018.07visual communicationvideo marketingdigital contentpublic relations |
| spellingShingle | Jakus Dalibor Visual communication in public relations campaigns Marketing of Scientific and Research Organizations visual communication video marketing digital content public relations |
| title | Visual communication in public relations campaigns |
| title_full | Visual communication in public relations campaigns |
| title_fullStr | Visual communication in public relations campaigns |
| title_full_unstemmed | Visual communication in public relations campaigns |
| title_short | Visual communication in public relations campaigns |
| title_sort | visual communication in public relations campaigns |
| topic | visual communication video marketing digital content public relations |
| url | https://doi.org/10.14611/minib.27.03.2018.07 |
| work_keys_str_mv | AT jakusdalibor visualcommunicationinpublicrelationscampaigns |