Subsidiary Survival in the Foreign Market: The role of Cultural Distance and International Experience
Existing studies on the foreign subsidiaries’ survival have acknowledged that the role of firm performance is critical. However, the research remains inconclusive on how institutional and organizational factors influence firm survival in foreign markets. This study aims to fill this scholarly gap b...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
National University of Modern Languages (NUML), Islamabad
2022-08-01
|
| Series: | NUML International Journal of Business & Management |
| Subjects: | |
| Online Access: | https://nijbm.numl.edu.pk/index.php/BM/article/view/76 |