MULTIMODAL UKRAINIAN BRAND NARRATIVE: SEMIOTICS, STRUCTURE, ARCHETYPES
The aim of the study is to identify the structural-narrative, semiotic, and archetypal properties of the Ukrainian multimodal narrative as a semiotic space of secondary signification and social mythologization. The data for analysis include slogans and promotional multimodal videos (video narrativ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alfred Nobel University Publisher
2023-12-01
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| Series: | Alfred Nobel University Journal of Philology |
| Subjects: | |
| Online Access: | https://phil.duan.edu.ua/images/PDF/2023/2_2/2.pdf |