The Effect of Post-Purchase Perceived-Value towards the Relationship Quality of Haji and Umrah Travel Agencies in Indonesia
One out of four people in the world is a Moslem, and Indonesia ranks first on the biggest Moslem population in the world. Hundreds of thousands of people go to Makkah each year to make Hajj (pilgrimage). Hajj and Umrah travel agencies as providers of Hajj and Umrah packages are be- coming important...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Indonesia
2014-04-01
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| Series: | The South East Asian Journal of Management |
| Subjects: | |
| Online Access: | http://journal.ui.ac.id/index.php/tseajm/article/viewFile/3100/2431 |
| _version_ | 1797969250938257408 |
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| author | Kiki Oktora Adrian Achyar |
| author_facet | Kiki Oktora Adrian Achyar |
| author_sort | Kiki Oktora |
| collection | DOAJ |
| description | One out of four people in the world is a Moslem, and Indonesia ranks first on the biggest Moslem population in the world. Hundreds of thousands of people go to Makkah each year to make Hajj (pilgrimage). Hajj and Umrah travel agencies as providers of Hajj and Umrah packages are be- coming important in Indonesia, as their number is about two hundred agencies. However, there has been little discussion about Hajj and Umrah, especially on Hajj and Umrah travel agencies. The purpose of this paper is to identify the relationships of post-purchase perceived-value to rela- tionship quality, which consists of satisfaction, commitment, and trust, on Hajj and Umrah travel agencies. This study finds that the post-purchase perceived-value significantly affects satisfaction and trust but does not affect commitment. Moreover, satisfaction significantly affects trust and commitment, while trust does not affect commitment. |
| first_indexed | 2024-04-11T02:59:15Z |
| format | Article |
| id | doaj.art-26bf19af5354493d9c1337bea302a839 |
| institution | Directory Open Access Journal |
| issn | 1978-1989 2355-6641 |
| language | English |
| last_indexed | 2024-04-11T02:59:15Z |
| publishDate | 2014-04-01 |
| publisher | Universitas Indonesia |
| record_format | Article |
| series | The South East Asian Journal of Management |
| spelling | doaj.art-26bf19af5354493d9c1337bea302a8392023-01-02T14:23:21ZengUniversitas IndonesiaThe South East Asian Journal of Management1978-19892355-66412014-04-01812946The Effect of Post-Purchase Perceived-Value towards the Relationship Quality of Haji and Umrah Travel Agencies in IndonesiaKiki Oktora0Adrian Achyar1University of IndonesiaUniversity of IndonesiaOne out of four people in the world is a Moslem, and Indonesia ranks first on the biggest Moslem population in the world. Hundreds of thousands of people go to Makkah each year to make Hajj (pilgrimage). Hajj and Umrah travel agencies as providers of Hajj and Umrah packages are be- coming important in Indonesia, as their number is about two hundred agencies. However, there has been little discussion about Hajj and Umrah, especially on Hajj and Umrah travel agencies. The purpose of this paper is to identify the relationships of post-purchase perceived-value to rela- tionship quality, which consists of satisfaction, commitment, and trust, on Hajj and Umrah travel agencies. This study finds that the post-purchase perceived-value significantly affects satisfaction and trust but does not affect commitment. Moreover, satisfaction significantly affects trust and commitment, while trust does not affect commitment.http://journal.ui.ac.id/index.php/tseajm/article/viewFile/3100/2431religious tourismHajj and Umrahtravel agenciesrelationship marketingIndonesia |
| spellingShingle | Kiki Oktora Adrian Achyar The Effect of Post-Purchase Perceived-Value towards the Relationship Quality of Haji and Umrah Travel Agencies in Indonesia The South East Asian Journal of Management religious tourism Hajj and Umrah travel agencies relationship marketing Indonesia |
| title | The Effect of Post-Purchase Perceived-Value towards the Relationship Quality of Haji and Umrah Travel Agencies in Indonesia |
| title_full | The Effect of Post-Purchase Perceived-Value towards the Relationship Quality of Haji and Umrah Travel Agencies in Indonesia |
| title_fullStr | The Effect of Post-Purchase Perceived-Value towards the Relationship Quality of Haji and Umrah Travel Agencies in Indonesia |
| title_full_unstemmed | The Effect of Post-Purchase Perceived-Value towards the Relationship Quality of Haji and Umrah Travel Agencies in Indonesia |
| title_short | The Effect of Post-Purchase Perceived-Value towards the Relationship Quality of Haji and Umrah Travel Agencies in Indonesia |
| title_sort | effect of post purchase perceived value towards the relationship quality of haji and umrah travel agencies in indonesia |
| topic | religious tourism Hajj and Umrah travel agencies relationship marketing Indonesia |
| url | http://journal.ui.ac.id/index.php/tseajm/article/viewFile/3100/2431 |
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