Advertising on Video-Sharing Platforms in the Toy and Food Categories in Spain
This article reviews the advertising content on the YouTube channels featuring kid influencers with the highest number of subscribers in Spain. The goal is to observe the evolution of the elements that define this type of content as advertising content, even though the vast majority of the advertisi...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Cogitatio
2023-11-01
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Series: | Media and Communication |
Subjects: | |
Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/7141 |