Advertising on Video-Sharing Platforms in the Toy and Food Categories in Spain

This article reviews the advertising content on the YouTube channels featuring kid influencers with the highest number of subscribers in Spain. The goal is to observe the evolution of the elements that define this type of content as advertising content, even though the vast majority of the advertisi...

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Bibliographic Details
Main Authors: Miguel Ángel Nicolás-Ojeda, Esther Martínez-Pastor
Format: Article
Language:English
Published: Cogitatio 2023-11-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/7141