Women’s Image as Presented in Vitamin Drink’s Commercials: Semiotics Analysis on YOU C-1000 and Hemaviton C1000

Several studies have identified women's image in beverage advertisements, but there has been not much research into the women’s image presented in vitamin drink commercials along with their slogans. This study focuses on an analysis of verbal and non-verbal signs of 2 vitamin drink commercials,...

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Bibliographic Details
Main Authors: Amanah Risaningtyas, Wahyu Kartika Wienanda
Format: Article
Language:English
Published: Universitas Gadjah Mada, Yogyakarta 2021-09-01
Series:JLA (Jurnal Lingua Applicata)
Subjects:
Online Access:https://jurnal.ugm.ac.id/jla/article/view/71420