Determinants of Choice for Dining out to Fast Food and Traditional Food
Expenditure on food-away-from-home has been increasing with a rapid increase in market share of fast food industry. In this paper, food-away-from-home has been analyzed in the context of two different types of restaurants i.e. fast food and traditional food restaurants. The trend in the fast food ma...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2010-12-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/472 |