THE INFLUENCE OF FASHION INNOVATIVENESS ON BEHAVIORAL INTENTION MEDIATED BY BRAND IMAGE AND BRAND LOVE

THE INFLUENCE OF FASHION INNOVATIVENESS ON BEHAVIORAL INTENTION MEDIATED BY BRAND IMAGE AND BRAND LOVE

The study aimed to investigate the impact of fashion innovation, brand image, brand love, and behavioral intention on Customers of Ria Miranda products in Malang. The research sample consisted of 200 purposively selected Customers of Ria Miranda products, with the data being analyzed using the parti...

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Bibliographic Details
Main Authors: Nina Deskartika Miwa, Ananda Sabil Hussein, Mintarti Rahayu
Format: Article
Language:English
Published: University of Brawijaya 2023-03-01
Series:Jurnal Aplikasi Manajemen
Subjects:
fashion innovativeness
brand image
brand love
behavioral intention
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1688

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/1688

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