Comparing content marketing strategies of digital brands using machine learning
Abstract This study identifies and recommends key cues in brand community and public behavioral data. It proposes a research framework to strengthen social monitoring and data analysis, as well as to review digital commercial brands and competition through continuous data capture and analysis. The p...
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| Format: | Article |
| Language: | English |
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Springer Nature
2023-02-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-01544-x |