Meningkatkan Kepuasan Konsumen melalui Consumer Taste Perception terhadap Keputusan Pembelian Ulang pada UMKM Kuliner di Kota Bandung

The recovery of culinary MSMEs (Micro, Small, and Medium Enterprises) due to the pandemic is still in the process of moving towards stability. Many MSMEs in Bandung, especially in the culinary sector, have experienced a decline in their business turnover. This research aims to analyze efforts to inc...

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Bibliographic Details
Main Authors: Ratih Hadiantini, Aggi Panigoro Sarifiyono, Hani Maharani
Format: Article
Language:English
Published: Universitas Proklamasi 45 Yogyakarta 2023-11-01
Series:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:
Online Access:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1194