Recommending Scientific Organization by Employees as the Example of Their Prosumer Activity
In the article the problems related to recommending the employer by employees are presented. It is described as the example of employees’ prosumption activity. Transmitting their opinions about the organization as the employer they become the co-creators its image which is one of the key non-materia...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-09-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.17.03.2015.07 |