Estimation of the reference values of coefficients of confidence in innovative project success
The aim of the article. Probability of successful innovative decision-making on the early stages of new product development (NPD) process can be increased by abandonment from further development of the decisions deliberately doomed to failure. Such decisions can be identified by certain values of so...
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| Format: | Article |
| Language: | English |
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Sumy State University
2015-09-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2015_3_118_128.pdf |