Evolution of Men’s Image in Fashion Advertising: Breaking Stereotypes and Embracing Diversity

This research study explores the representation of men in fashion advertising and investigates whether societal and fashion evolution has contributed to a departure from traditional stereotypes. The research methodology comprised three phases: content analysis, surveys, and in-depth interviews with...

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Bibliographic Details
Main Authors: María Jesús Carrasco-Santos, Carmen Cristófol-Rodríguez, Ismael Begdouri-Rodríguez
Format: Article
Language:English
Published: MDPI AG 2024-01-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/19/1/11