Customer Loyalty on the Insurance Services Market in Poland
Insurance companies are currently carrying out tasks related to building trust, image creation and giving distinctive features to intangible insurance services, which is associated with paying more attention to the packaging of the service than to the service itself. The packaging of the insurance s...
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| Format: | Article |
| Language: | English |
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Sciendo
2020-06-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2020-0018 |