Motywy i ograniczenia e-zakupów odzieży i obuwia w Polsce
The article presents the results of research on the Polish consumers’ behavior in the e-commerce fashion industry. The authors pay attention to Internet sources of information about the fashion industry which consumers prefer to use and e-commerce domain knowledge specifically. Direct research foc...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2016-03-01
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Series: | Problemy Zarządzania |
Subjects: | |
Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=169987 |