Motywy i ograniczenia e-zakupów odzieży i obuwia w Polsce

The article presents the results of research on the Polish consumers’ behavior in the e-commerce fashion industry. The authors pay attention to Internet sources of information about the fashion industry which consumers prefer to use and e-commerce domain knowledge specifically. Direct research foc...

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Bibliographic Details
Main Authors: Sara Supryn, Genowefa Sobczyk
Format: Article
Language:English
Published: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 2016-03-01
Series:Problemy Zarządzania
Subjects:
Online Access:https://pz.wz.uw.edu.pl/resources/html/article/details?id=169987