Random “Decision and Experienced Utility”, Adaptive “Consumer Memory and Choice”: The Impact of Mind Fluctuations and Cognitive Biases on Consumption and Classification
In the study of consumer behavior, we believe that a distinction should be made between the subjective mental activity of consumption and the objective process of consumption experience, and that the deviation and fluctuation of “decision utility” and the randomness of “experience utility” have esse...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-03-01
|
| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/11/6/1470 |