THE EFFECTIVENESS OF APPLYING STORYTELLING IN ADVERTISING SPOTS
The present paper aims to determine the effectiveness of applying storytelling in advertising. The target audience was made up by young people in the city of Cuenca from 18 to 35 years of age. The research was divided into two stages which combined quantitative, qualitative and experimental research...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac
2019-12-01
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| Series: | Proceedings on Engineering Sciences |
| Subjects: | |
| Online Access: | http://pesjournal.net/journal/v1-n2/100.pdf |