Using Social Media Networks to Engage Men in Conversations on Masculinity and Suicide: Content Analysis of Facebook Campaign Data

We analyzed comments published on the Man Up Facebook page ( manuptvseries ) during the roll-out of the Man Up digital campaign. The aim was to gain insight into how the public perceived the Man Up campaign and the conversation topics that the campaign instigated. We downloaded Facebook threads (pos...

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Bibliographic Details
Main Authors: Marisa Schlichthorst, Kylie King, Lennart Reifels, Andrea Phelps, Jane Pirkis
Format: Article
Language:English
Published: SAGE Publishing 2019-11-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305119880019