The Influence of Experiential Marketing on Customer Satisfaction and Loyalty of Corner Coffee Shop in Langsa

The level of coffee consumption is on a raging level, making the coffee shop business is also increasingly emerging in the form of both local coffee shops and international coffee shops. Coffee Corner is the first coffee shop in Langsa city that combines traditional and modern aspects in its present...

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Bibliographic Details
Main Authors: T Maureza Arismunandar, Hartoyo Hartoyo, Diah Krisnatuti
Format: Article
Language:English
Published: Bogor Agricultural University 2019-03-01
Series:Jurnal Manajemen & Agribisnis
Subjects:
Online Access:http://journal.ipb.ac.id/index.php/jmagr/article/view/25365