Providing a Model to Evaluate the Efficiency of IT Service Units in Banks Using Data Envelopment Analysis (DEA)(Case study:IT service units in Bank Mellat branches)
Customer satisfaction is a important aspect for organizations services and is highly related with service quality. IT based services in banking industry have strategic benefits for banks, since it can increase: service variety, growth Potential, and improve operations by increasing response rates, i...
Format: | Article |
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Language: | fas |
Published: |
University of Sistan and Baluchestan
2012-08-01
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Series: | پژوهشهای مدیریت عمومی |
Subjects: | |
Online Access: | https://jmr.usb.ac.ir/article_676_dcb517c0dcc6102b8330767e11ac2b2b.pdf |