Binoh Pottery MSME marketing expansion through digital marketing strategy

Binoh Pottery MSME marketing expansion through digital marketing strategy

Intense competition and the digital ecosystem have hampered the growth of Binoh's typical pottery MSMEs. Based on problems, the Binoh Pottery MSMEs in Ubung Kaja Village can reach the digital world and a broader market through training and the application of digital-based business. Thus, MSME e...

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Bibliographic Details
Main Authors: I Made Riski Aditya Darma, Kadek Devi Kalfika Anggaria Wardani, Adie Wahyudi Oktavia Gama
Format: Article
Language:English
Published: University of Merdeka Malang 2022-11-01
Series:Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Subjects:
digital marketing, education, market expansion, msmes, product promotion
Online Access:https://jurnal.unmer.ac.id/index.php/jpkm/article/view/7483

Internet

https://jurnal.unmer.ac.id/index.php/jpkm/article/view/7483

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