Discovery and Validation of Business Models: How B2B Startups can use Business Experiments

Discovery and Validation of Business Models: How B2B Startups can use Business Experiments

Startups searching for a business model face uncertainty. This research aims to demonstrates how B2B startups can use business experiments to discover and validate their business model's desirability quickly and cost-effectively. The research study follows a design science approach by focusing...

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Bibliographic Details
Main Authors: Patrick Brecht, Daniel Hendriks, Anja Stroebele, Carsten H. Hahn, Ingmar Wolff
Format: Article
Language:English
Published: Carleton University 2021-04-01
Series:Technology Innovation Management Review
Subjects:
b2b startup
business experiment design
business experiments
business model
customer development process
four-step iterative cycle
growth hacking
lean startup
Online Access:https://timreview.ca/timreview.ca/article/1426

Internet

https://timreview.ca/timreview.ca/article/1426

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