From Public Relations to Strategic Communication in Sweden: The Emergence of a Transboundary Field of Knowledge
In this conceptual article, we argue that strategic communication is a transboundary concept that captures, better than public relations does, the complex phenomenon of an organization's targeted communication processes in contemporary society. The aim of the article is twofold. First, the purp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2014-12-01
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| Series: | Nordicom Review |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/nor-2014-0019 |