The Future of Destination Marketing Organizations in the Insight Era

The Future of Destination Marketing Organizations in the Insight Era

There has been a growing interest in examining the implementation of insight-era technologies (e.g., AI, social media) and big data for sustainable tourism development. However, actionable guidelines to promote a holistic adaptation and the effective functioning of destination marketing/management o...

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Bibliographic Details
Main Authors: Arthur Huang, Efrén De la Mora Velasco, Adam Haney, Sergio Alvarez
Format: Article
Language:English
Published: MDPI AG 2022-09-01
Series:Tourism and Hospitality
Subjects:
destination marketing organizations
artificial intelligence
insight Era
data-driven decision-making
data-driven eco-systems
big data
Online Access:https://www.mdpi.com/2673-5768/3/3/49

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https://www.mdpi.com/2673-5768/3/3/49

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