Phygitally Yours: Examination of Virtual Reality Experiences in Digital Sports and Recreational Games
The demand for, and investment in digital virtual reality (VR) games, both by companies and consumers, are increasing day by day. Accordingly, understanding the experiences created by VR within the scope of phygital marketing is important in terms of contributing to virtual experiential marketing, m...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2021-09-01
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| Series: | Jurnal the Messenger |
| Subjects: | |
| Online Access: | https://journals.usm.ac.id/index.php/the-messenger/article/view/2481 |