Assessing functional impulsivity using functional near-infrared spectroscopy
IntroductionIn neuromarketing, a recently developing, inter-disciplinary field combining neuroscience and marketing, neurophysiological responses have been applied to understand consumers' behaviors. While many studies have focused on explicit attitudes, few have targeted implicit aspects. To e...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-12-01
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| Series: | Frontiers in Neuroergonomics |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fnrgo.2023.1207484/full |