La comunicación como estrategia de diferenciación competitiva

La comunicación como estrategia de diferenciación competitiva

Problematic: Competitiveness in the market follows a growing trend due to global phenomena that have implications for the organizational scenario. In this context, organizational communication comes into play as a tool for adapting to these changes. Although there are important studies on the subje...

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Bibliographic Details
Main Authors: Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani
Format: Article
Language:Spanish
Published: Universidad de los Llanos 2022-05-01
Series:Revista Geon
Subjects:
M14 Corporate Culture; Diversity; Social Responsibility; M31 Marketing; L25 Firm Performance: Size, Diversification, and Scope
communication
company
competitiveness
diferentiation
management
Online Access:https://revistageon.unillanos.edu.co/index.php/geon/article/view/757

Internet

https://revistageon.unillanos.edu.co/index.php/geon/article/view/757

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