Keputusan Pembelian dan Kepuasan Konsumen Dipengaruhi Variabel Lokasi, Pelayanan, Kualitas Produk, Nilai Emosional, dan Disain Interior yang Berdampak pada Tingkat Pembelian
This research is motivated by the growing of online businesses that have an impact on decreasing income of retail businesses. In order to survive, a retail business have to implement strategies that can increase purchases and provide satisfaction to consumers. This study aims to determine the effec...
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| Format: | Article |
| Language: | English |
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Universitas Proklamasi 45 Yogyakarta
2018-12-01
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| Series: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
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| Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/388 |