Planning in the Poncini Family Business
The case relates the history of a diversified family business, Poncini Enterprises, located in the Trentino region of northern Italy. The firm began in the late 1940s with trucks and gradually diversified into property investment, retailing of bricks and construction tools and, more recently, grape...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Wine Business Institute at Sonoma State University
2016-04-01
|
| Series: | Wine Business Journal |
| Online Access: | https://doi.org/10.26813/wbcrj/2016.01.01/planning |