Analysis of Segmentation Profile on Online Shopping Consumers in Padang City Based on Demographic and Psychographic Characteristics
<em>Online shopping has become a more accessible way of purchasing. Customer segmentation play important role in online retailing industry. The main objective of this study is to analysis of segmentation profile of online shopping consumers in Padang City based on demographic and psychographic...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM Universitas Ibn Khaldun Bogor
2022-10-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | http://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/5971 |