Measuring the Impulse Buying Behaviour of Consumers: Special Reference to Food and Beverages
Impulse buying is when buyers make unplanned purchases that sometimes leave them satisfied or dissatisfied. The present study surveyed 546 customers who purchased food and beverage brands to understand their buying behaviour in the state of Haryana, India. The study used a well-structured questionn...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ACCB Publishing
2024-03-01
|
| Series: | Space and Culture, India |
| Subjects: | |
| Online Access: | https://www.spaceandculture.in/index.php/spaceandculture/article/view/1332 |