A multi-theoretical view on social media continuance intention: Combining theory of planned behavior, expectation-confirmation model and consumption values
This research introduces an innovative multi-theoretical model that combines Expectation-Confirmation Theory, Theory of Consumption Values, and Theory of Planned Behavior.The model sheds light on the intricate determinants influencing users' intentions to continue engaging with social media pla...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-06-01
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| Series: | Digital Business |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666954423000182 |