STUDI FENOMENOLOGI EKSPLORASI MODEL PENGAMBILAN KEPUTUSAN KONSUMEN ANAK PADA KONSUMSI JAJANAN SEKOLAH
Children consumers are a potential segment because they have pocket money and do the buying behavior. Consuming snacks at school is typical children behavior in Indonesia. Research on how children make decision of their consumption is very interesting and useful because there has never been a simila...
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| Format: | Article |
| Language: | English |
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Department of Management, Faculty of Economics and Business, Universitas Surabaya
2013-03-01
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| Series: | Manajemen dan Bisnis |
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| Online Access: | https://www.journalmabis.org/mabis/article/view/5 |