The Influence of Service Quality and Brand Image on Loyalty Through Satisfaction Grab-Bike Customers in Bekasi City
The purpose of this study was to determine and analyze the effect of Service Quality and Brand Image on the loyalty of users of the online Grab bike Ojek transportation service through customer satisfaction as an intervening variable. The population in this study was Grab bike users in the city of B...
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| Format: | Article |
| Language: | Indonesian |
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Institut Ilmu Sosial dan Manajemen STIAMI
2021-09-01
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| Series: | Majalah Ilmiah Bijak |
| Subjects: | |
| Online Access: | https://ojs.stiami.ac.id/index.php/bijak/article/view/1779 |