Urban and Rural Sustainability: Divergent Concepts and Their Consequences for Marketing
Most sustainability innovations are adapted to the needs of urban areas. These innovations are either not offered at all in rural areas (e.g., car sharing) or require massive effort and restrictions to be usable or effective (e.g., ride sharing). Delving deeper than the description scholarly researc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2021-07-01
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| Series: | Frontiers in Sustainability |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/frsus.2021.670866/full |