PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND
Over the years, trademarks (brand) have begun to be associated with the possibility of gaining a certain prestige. If at the beginning they were related only to the promoted product, then, over time, they became an identifier even for the brand-related tourism destination countries. Today, tour...
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| Format: | Article |
| Language: | English |
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Academy of the Economic Studies of Moldova
2019-01-01
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| Series: | Economica |
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| Online Access: | http://irek.ase.md/xmlui/bitstream/handle/123456789/538/Platon_N_ec%202019_1.pdf?sequence=1&isAllowed=y |