PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND
Over the years, trademarks (brand) have begun to be associated with the possibility of gaining a certain prestige. If at the beginning they were related only to the promoted product, then, over time, they became an identifier even for the brand-related tourism destination countries. Today, tour...
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| Format: | Article |
| Language: | English |
| Published: |
Academy of the Economic Studies of Moldova
2019-01-01
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| Series: | Economica |
| Subjects: | |
| Online Access: | http://irek.ase.md/xmlui/bitstream/handle/123456789/538/Platon_N_ec%202019_1.pdf?sequence=1&isAllowed=y |
| Summary: | Over the years, trademarks (brand) have
begun to be associated with the possibility of
gaining a certain prestige. If at the beginning
they were related only to the promoted product,
then, over time, they became an identifier even
for the brand-related tourism destination countries. Today, tourism brands have a very important role, being associated as influential
symbols for various tourism destinations.
The ability of brands to make fast-forward transmissions of multilateral messages
that have a strong emotional impact, as well as
the ability to place in the media’s view, modifies
and transforms them into trademarks that are
perfect for promoting and attracting tourists.
In this article, the author argues the
need for the country brand for a tourist destination, characterizes its specific benefits,
describes the functions, elements, structure
and its components. |
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| ISSN: | 1810-9136 1810-9136 |