PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND

Over the years, trademarks (brand) have begun to be associated with the possibility of gaining a certain prestige. If at the beginning they were related only to the promoted product, then, over time, they became an identifier even for the brand-related tourism destination countries. Today, tour...

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Main Author: Nicolae PLATON
Format: Article
Language:English
Published: Academy of the Economic Studies of Moldova 2019-01-01
Series:Economica
Subjects:
Online Access:http://irek.ase.md/xmlui/bitstream/handle/123456789/538/Platon_N_ec%202019_1.pdf?sequence=1&isAllowed=y
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author Nicolae PLATON
author_facet Nicolae PLATON
author_sort Nicolae PLATON
collection DOAJ
description Over the years, trademarks (brand) have begun to be associated with the possibility of gaining a certain prestige. If at the beginning they were related only to the promoted product, then, over time, they became an identifier even for the brand-related tourism destination countries. Today, tourism brands have a very important role, being associated as influential symbols for various tourism destinations. The ability of brands to make fast-forward transmissions of multilateral messages that have a strong emotional impact, as well as the ability to place in the media’s view, modifies and transforms them into trademarks that are perfect for promoting and attracting tourists. In this article, the author argues the need for the country brand for a tourist destination, characterizes its specific benefits, describes the functions, elements, structure and its components.
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spelling doaj.art-286fa93ea6064c678c7fbf155380efe82022-12-21T18:15:40ZengAcademy of the Economic Studies of MoldovaEconomica1810-91361810-91362019-01-011107724PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRANDNicolae PLATON0ASEMOver the years, trademarks (brand) have begun to be associated with the possibility of gaining a certain prestige. If at the beginning they were related only to the promoted product, then, over time, they became an identifier even for the brand-related tourism destination countries. Today, tourism brands have a very important role, being associated as influential symbols for various tourism destinations. The ability of brands to make fast-forward transmissions of multilateral messages that have a strong emotional impact, as well as the ability to place in the media’s view, modifies and transforms them into trademarks that are perfect for promoting and attracting tourists. In this article, the author argues the need for the country brand for a tourist destination, characterizes its specific benefits, describes the functions, elements, structure and its components.http://irek.ase.md/xmlui/bitstream/handle/123456789/538/Platon_N_ec%202019_1.pdf?sequence=1&isAllowed=ytourism destinationbrandcountry brandingbrand imagebrand’s personalitybrand’s awarenessintegrated marketing communication
spellingShingle Nicolae PLATON
PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND
Economica
tourism destination
brand
country branding
brand image
brand’s personality
brand’s awareness
integrated marketing communication
title PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND
title_full PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND
title_fullStr PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND
title_full_unstemmed PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND
title_short PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND
title_sort promotion of the tourism destination through the country s tourism brand
topic tourism destination
brand
country branding
brand image
brand’s personality
brand’s awareness
integrated marketing communication
url http://irek.ase.md/xmlui/bitstream/handle/123456789/538/Platon_N_ec%202019_1.pdf?sequence=1&isAllowed=y
work_keys_str_mv AT nicolaeplaton promotionofthetourismdestinationthroughthecountrystourismbrand