PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND
Over the years, trademarks (brand) have begun to be associated with the possibility of gaining a certain prestige. If at the beginning they were related only to the promoted product, then, over time, they became an identifier even for the brand-related tourism destination countries. Today, tour...
Main Author: | |
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Format: | Article |
Language: | English |
Published: |
Academy of the Economic Studies of Moldova
2019-01-01
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Series: | Economica |
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Online Access: | http://irek.ase.md/xmlui/bitstream/handle/123456789/538/Platon_N_ec%202019_1.pdf?sequence=1&isAllowed=y |
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author | Nicolae PLATON |
author_facet | Nicolae PLATON |
author_sort | Nicolae PLATON |
collection | DOAJ |
description | Over the years, trademarks (brand) have
begun to be associated with the possibility of
gaining a certain prestige. If at the beginning
they were related only to the promoted product,
then, over time, they became an identifier even
for the brand-related tourism destination countries. Today, tourism brands have a very important role, being associated as influential
symbols for various tourism destinations.
The ability of brands to make fast-forward transmissions of multilateral messages
that have a strong emotional impact, as well as
the ability to place in the media’s view, modifies
and transforms them into trademarks that are
perfect for promoting and attracting tourists.
In this article, the author argues the
need for the country brand for a tourist destination, characterizes its specific benefits,
describes the functions, elements, structure
and its components. |
first_indexed | 2024-12-22T19:10:43Z |
format | Article |
id | doaj.art-286fa93ea6064c678c7fbf155380efe8 |
institution | Directory Open Access Journal |
issn | 1810-9136 1810-9136 |
language | English |
last_indexed | 2024-12-22T19:10:43Z |
publishDate | 2019-01-01 |
publisher | Academy of the Economic Studies of Moldova |
record_format | Article |
series | Economica |
spelling | doaj.art-286fa93ea6064c678c7fbf155380efe82022-12-21T18:15:40ZengAcademy of the Economic Studies of MoldovaEconomica1810-91361810-91362019-01-011107724PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRANDNicolae PLATON0ASEMOver the years, trademarks (brand) have begun to be associated with the possibility of gaining a certain prestige. If at the beginning they were related only to the promoted product, then, over time, they became an identifier even for the brand-related tourism destination countries. Today, tourism brands have a very important role, being associated as influential symbols for various tourism destinations. The ability of brands to make fast-forward transmissions of multilateral messages that have a strong emotional impact, as well as the ability to place in the media’s view, modifies and transforms them into trademarks that are perfect for promoting and attracting tourists. In this article, the author argues the need for the country brand for a tourist destination, characterizes its specific benefits, describes the functions, elements, structure and its components.http://irek.ase.md/xmlui/bitstream/handle/123456789/538/Platon_N_ec%202019_1.pdf?sequence=1&isAllowed=ytourism destinationbrandcountry brandingbrand imagebrand’s personalitybrand’s awarenessintegrated marketing communication |
spellingShingle | Nicolae PLATON PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND Economica tourism destination brand country branding brand image brand’s personality brand’s awareness integrated marketing communication |
title | PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND |
title_full | PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND |
title_fullStr | PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND |
title_full_unstemmed | PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND |
title_short | PROMOTION OF THE TOURISM DESTINATION THROUGH THE COUNTRY’S TOURISM BRAND |
title_sort | promotion of the tourism destination through the country s tourism brand |
topic | tourism destination brand country branding brand image brand’s personality brand’s awareness integrated marketing communication |
url | http://irek.ase.md/xmlui/bitstream/handle/123456789/538/Platon_N_ec%202019_1.pdf?sequence=1&isAllowed=y |
work_keys_str_mv | AT nicolaeplaton promotionofthetourismdestinationthroughthecountrystourismbrand |