Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone)
Consumer psychology is one of the most popular trends of psychology in recent years which more than anything is related to understanding and analysis of consumer behavior. The most important fields of the science include issues such as expectations, preferences and customer loyalty. And scientists u...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2013-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_35427_503424667b7c2a265e130aff09539f68.pdf |