Beating unsustainability with eating: four alternative food-consumption scenarios

his article describes the future of food consumption from the consumer’s point-of-view, emphasizing the appropriation of sustainability by everyday life. The authors use a scenario process to analyze four food-consumption alternatives for 2030 from the perspective of sustainable food consumption. Th...

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Main Authors: Anna Kirveennummi, Johanna Mäkelä, Riikka Saarimaa
Format: Article
Language:English
Published: Taylor & Francis Group 2013-11-01
Series:Sustainability: Science, Practice, & Policy
Subjects:
Online Access:http://sspp.proquest.com/archives/vol9iss2/1204-021.kirveennummi.html
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author Anna Kirveennummi
Johanna Mäkelä
Riikka Saarimaa
author_facet Anna Kirveennummi
Johanna Mäkelä
Riikka Saarimaa
author_sort Anna Kirveennummi
collection DOAJ
description his article describes the future of food consumption from the consumer’s point-of-view, emphasizing the appropriation of sustainability by everyday life. The authors use a scenario process to analyze four food-consumption alternatives for 2030 from the perspective of sustainable food consumption. The evaluative process has three aims: 1) to show some possible outcomes of the future of food consumption from the consumers’ standpoint, 2) to produce new information about the different sustainability aspects by evaluating food-consumption scenarios innovatively, and 3) to reflect on the uses and possibilities of a scenario method as a tool for organizing complex qualitative data in a multi-actor process. One of the study’s conclusions is that consumers’ ideas of sustainable futures have not gained enough attention in policy recommendations. We show how the scenarios could be used as flexible tools employing consumer insights for future policy processes and public discussions. For further implementation, the most interesting alternatives and new ideas can be found at the intersection of all four scenarios. It is this area that shows an option worth striving for, a space for dealing with different sustainability challenges simultaneously.
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spelling doaj.art-287b61dbd9f547ceb7c2f0960524afce2022-12-22T01:57:09ZengTaylor & Francis GroupSustainability: Science, Practice, & Policy1548-77332013-11-01928391Beating unsustainability with eating: four alternative food-consumption scenariosAnna KirveennummiJohanna MäkeläRiikka Saarimaahis article describes the future of food consumption from the consumer’s point-of-view, emphasizing the appropriation of sustainability by everyday life. The authors use a scenario process to analyze four food-consumption alternatives for 2030 from the perspective of sustainable food consumption. The evaluative process has three aims: 1) to show some possible outcomes of the future of food consumption from the consumers’ standpoint, 2) to produce new information about the different sustainability aspects by evaluating food-consumption scenarios innovatively, and 3) to reflect on the uses and possibilities of a scenario method as a tool for organizing complex qualitative data in a multi-actor process. One of the study’s conclusions is that consumers’ ideas of sustainable futures have not gained enough attention in policy recommendations. We show how the scenarios could be used as flexible tools employing consumer insights for future policy processes and public discussions. For further implementation, the most interesting alternatives and new ideas can be found at the intersection of all four scenarios. It is this area that shows an option worth striving for, a space for dealing with different sustainability challenges simultaneously.http://sspp.proquest.com/archives/vol9iss2/1204-021.kirveennummi.htmlfood consumptionenvironmental awarenesspublic policy
spellingShingle Anna Kirveennummi
Johanna Mäkelä
Riikka Saarimaa
Beating unsustainability with eating: four alternative food-consumption scenarios
Sustainability: Science, Practice, & Policy
food consumption
environmental awareness
public policy
title Beating unsustainability with eating: four alternative food-consumption scenarios
title_full Beating unsustainability with eating: four alternative food-consumption scenarios
title_fullStr Beating unsustainability with eating: four alternative food-consumption scenarios
title_full_unstemmed Beating unsustainability with eating: four alternative food-consumption scenarios
title_short Beating unsustainability with eating: four alternative food-consumption scenarios
title_sort beating unsustainability with eating four alternative food consumption scenarios
topic food consumption
environmental awareness
public policy
url http://sspp.proquest.com/archives/vol9iss2/1204-021.kirveennummi.html
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AT johannamakela beatingunsustainabilitywitheatingfouralternativefoodconsumptionscenarios
AT riikkasaarimaa beatingunsustainabilitywitheatingfouralternativefoodconsumptionscenarios