Study on inventions of fresh food in commercial aspects using e-commerce over internet

Compared with the traditional fresh product retail model, the fresh food e-commerce model breaks the barriers of product production, sales and distribution, and realizes the integrated development of linkage. However, due to the many intermediate links in procurement, high cold chain logistics costs...

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Bibliographic Details
Main Author: Wei Wenji
Format: Article
Language:English
Published: Taylor & Francis Group 2021-05-01
Series:Acta Agriculturae Scandinavica. Section B, Soil and Plant Science
Subjects:
Online Access:http://dx.doi.org/10.1080/09064710.2021.1880625
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author Wei Wenji
author_facet Wei Wenji
author_sort Wei Wenji
collection DOAJ
description Compared with the traditional fresh product retail model, the fresh food e-commerce model breaks the barriers of product production, sales and distribution, and realizes the integrated development of linkage. However, due to the many intermediate links in procurement, high cold chain logistics costs, and poor inventory management efficiency, the operating efficiency of China's fresh food e-commerce has always been at a low level. In the context of the internet, this article constructs three new business models for fresh food e-commerce, including pre-sales models, vertical logistics models, and value proposition models. Authority support policies should be strengthened and expenditure in agricultural research should be increased. At the very same time, the rate of domestic online sales is steadily growing, primarily due to the continued rise of online web users. A good client base for fresh food suppliers has been laid by fast broadband penetration rates. It also proposes the implementation path of the new business model to reduce the transportation costs of enterprises as much as possible, expand the online market share of fresh products, and enhance the competitive advantage of fresh food e-commerce.
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spelling doaj.art-288d322e0ea742209a8dd4608983aa662023-09-15T10:26:26ZengTaylor & Francis GroupActa Agriculturae Scandinavica. Section B, Soil and Plant Science0906-47101651-19132021-05-0171430331010.1080/09064710.2021.18806251880625Study on inventions of fresh food in commercial aspects using e-commerce over internetWei Wenji0ShangQiu Normal UniversityCompared with the traditional fresh product retail model, the fresh food e-commerce model breaks the barriers of product production, sales and distribution, and realizes the integrated development of linkage. However, due to the many intermediate links in procurement, high cold chain logistics costs, and poor inventory management efficiency, the operating efficiency of China's fresh food e-commerce has always been at a low level. In the context of the internet, this article constructs three new business models for fresh food e-commerce, including pre-sales models, vertical logistics models, and value proposition models. Authority support policies should be strengthened and expenditure in agricultural research should be increased. At the very same time, the rate of domestic online sales is steadily growing, primarily due to the continued rise of online web users. A good client base for fresh food suppliers has been laid by fast broadband penetration rates. It also proposes the implementation path of the new business model to reduce the transportation costs of enterprises as much as possible, expand the online market share of fresh products, and enhance the competitive advantage of fresh food e-commerce.http://dx.doi.org/10.1080/09064710.2021.1880625internetfresh food e-commercebusiness modelinnovationimplementation pathlogistics
spellingShingle Wei Wenji
Study on inventions of fresh food in commercial aspects using e-commerce over internet
Acta Agriculturae Scandinavica. Section B, Soil and Plant Science
internet
fresh food e-commerce
business model
innovation
implementation path
logistics
title Study on inventions of fresh food in commercial aspects using e-commerce over internet
title_full Study on inventions of fresh food in commercial aspects using e-commerce over internet
title_fullStr Study on inventions of fresh food in commercial aspects using e-commerce over internet
title_full_unstemmed Study on inventions of fresh food in commercial aspects using e-commerce over internet
title_short Study on inventions of fresh food in commercial aspects using e-commerce over internet
title_sort study on inventions of fresh food in commercial aspects using e commerce over internet
topic internet
fresh food e-commerce
business model
innovation
implementation path
logistics
url http://dx.doi.org/10.1080/09064710.2021.1880625
work_keys_str_mv AT weiwenji studyoninventionsoffreshfoodincommercialaspectsusingecommerceoverinternet