Účinnost výkonnostních nástrojů internetového marketingu
The paper deals with the characterization and comparison of selected tools of performance-based internet marketing. These are search engine optimization (SEO), AdWords and Sklik advertising and Facebook social network advertising. Research compares individual marketing channels in terms of their cos...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
Vydavatelství ZČU v Plzni
2017-10-01
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| Series: | Trendy v podnikání |
| Subjects: | |
| Online Access: | https://www.dfek.zcu.cz/tvp/doc/akt/3-2017-clanek-2.pdf |