THE SPECIFICS OF CORPORATE CULTURE MANAGEMENT IN A FOREIGN SUBDIVISION OF MCDONALDS COMPANY
The article deals with the corporate culture as a significant component for increasing the organizational effectiveness. The author analyses the specifics of organizational culture of one of the most successful American companies – «McDonalds». The necessity of the corporate culture investigation as...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economy Publishing House
2016-12-01
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| Series: | Стратегии бизнеса |
| Subjects: | |
| Online Access: | https://www.strategybusiness.ru/jour/article/view/271 |