THE SPECIFICS OF CORPORATE CULTURE MANAGEMENT IN A FOREIGN SUBDIVISION OF MCDONALDS COMPANY
The article deals with the corporate culture as a significant component for increasing the organizational effectiveness. The author analyses the specifics of organizational culture of one of the most successful American companies – «McDonalds». The necessity of the corporate culture investigation as...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
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Real Economy Publishing House
2016-12-01
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| Series: | Стратегии бизнеса |
| Subjects: | |
| Online Access: | https://www.strategybusiness.ru/jour/article/view/271 |
| Summary: | The article deals with the corporate culture as a significant component for increasing the organizational effectiveness. The author analyses the specifics of organizational culture of one of the most successful American companies – «McDonalds». The necessity of the corporate culture investigation as one of the main link of a human resources management system is stated. On the basis of that analysis the author sorts out the laws of organizational culture development by the example of the prosperous American company «McDonalds». The latter has gained a significant progress in the market of public catering. Its corporate culture has a leading edge because it helps to motivate employees that has an influence on the company’s efficiency. The author supposes that examination of such an advanced company can be very helpful to gain the perspective of organizational culture management. |
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| ISSN: | 2311-7184 |