THE SPECIFICS OF CORPORATE CULTURE MANAGEMENT IN A FOREIGN SUBDIVISION OF MCDONALDS COMPANY

THE SPECIFICS OF CORPORATE CULTURE MANAGEMENT IN A FOREIGN SUBDIVISION OF MCDONALDS COMPANY

The article deals with the corporate culture as a significant component for increasing the organizational effectiveness. The author analyses the specifics of organizational culture of one of the most successful American companies – «McDonalds». The necessity of the corporate culture investigation as...

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Bibliographic Details
Main Authors:	V. V. Aitalieva, M. O. Panasyuk
Format:	Article
Language:	Russian
Published:	Real Economy Publishing House 2016-12-01
Series:	Стратегии бизнеса
Subjects:	персонал корпоративная культура эффективность компании
Online Access:	https://www.strategybusiness.ru/jour/article/view/271

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