Validating a Proposed Model on the Factors that Influence Consumers' Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets
Our study, grounds in Social Exchange Theory, examines how customer needs, hedonic factors, cross-channel integration, and consumer experiences impact the physical shopping experience. The research aim is to validate a proposed model by surveying Greek consumers at phygital stores and examining the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2024-12-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V02_2024_111.pdf |