“Crowd” in Marketing
This special issue considers the roles, effects, and applications of crowdsourcing and crowdfunding. Over the past 15 years, these have been major themes for both business practitioners and academic researchers. Many organizations have adopted crowdsourcing and crowdfunding as part of their business...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2021-01-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/3/40_2021.002/_html/-char/en |