INFLUENCE OF MARKETING STRATEGY ON IMPROVING THE FINANCIAL PERFORMANCE OF INDUSTRIA ENTERPRISES
Neglect of marketing tools and the lack of a clear strategic guideline when promoting a product create negative consequences for most industrial enterprises in Ukraine, which raises the issue of demonstrating how a successful marketing strategy can significantly affect the finances of such open soc...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
FINTECH Alliance LLC
2023-12-01
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| Series: | Фінансово-кредитна діяльність: проблеми теорії та практики |
| Subjects: | |
| Online Access: | https://fkd.net.ua/index.php/fkd/article/view/4230 |