Generation Z and Consumption: How Communication Environment Shapes Youth Choices
Using smart applications, members of Generation Z communicate in their networks on a wide range of issues, which forms their social sensitivity and makes impact on their consumption. The article focuses on Generation Z in Central and East Europe (CEE) where youth as a share of the total population...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Political Science, University of Zagreb
2021-03-01
|
| Series: | Medijske Studije |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/253369 |